Tag Archives: marketing for startups

15-Minute Marketing Masterclass for Developers

In early February, Jeff spoke to a group of Salt Lake City startups about a fresh approach to marketing. The presentation design was not to give a step-by-step plan, but instead to suggest a new way of approaching marketing and inspire the largely technical audience. He was joined onstage for other presentations from¬†Alex Rofman, Apple’s App Store head, local developer¬†Chad Zeluff and the always prescient Morgan Reed from ACT (The Association for Competitive Technology; aka “The App Association.”). Venue: the nascent Church & State co-working space and incubator.

Here is Jeff’s presentation – not professionally filmed but still useful: