Category Archives: Video

15-Minute Marketing Masterclass for Developers

In early February, Jeff spoke to a group of Salt Lake City startups about a fresh approach to marketing. The presentation design was not to give a step-by-step plan, but instead to suggest a new way of approaching marketing and inspire the largely technical audience. He was joined onstage for other presentations from Alex Rofman, Apple’s App Store head, local developer Chad Zeluff and the always prescient Morgan Reed from ACT (The Association for Competitive Technology; aka “The App Association.”). Venue: the nascent Church & State co-working space and incubator.

Here is Jeff’s presentation – not professionally filmed but still useful:


Key Trends for Developers to Watch in 2015

At the recent SAP TechEd/d-Code in Las Vegas, Jeff had the chance to talk to a room full of developers (and thousands more online) about key trends for them to watch in 2015.

We’ve found value in educating developers about trends and how to understand the larger context in which technical innovations happens. We’ve also found that developers need some help with the basics of marketing — the converse of our usual helping marketers talk to developers — but that’s a subject for another post.

Check out the video of the presentation here: