The kind folks at SAP invited me back again this year to speak at their SAP TechEd last week. they asked me to share my take on trends developers need to know to keep their careers strong and up to date.
Here’s the full talk:
Category Archives: Video
Developer Marketing: The Fundamentals of What We Do
At the always educational Evans Data Conference year before last, Bruce gave an excellent presentation on the fundamentals of developer programs and developer marketing. While some technology has changed in that time, the fundamentals haven’t. Watch:
15-Minute Marketing Masterclass for Developers
In early February, Jeff spoke to a group of Salt Lake City startups about a fresh approach to marketing. The presentation design was not to give a step-by-step plan, but instead to suggest a new way of approaching marketing and inspire the largely technical audience. He was joined onstage for other presentations from Alex Rofman, Apple’s App Store head, local developer Chad Zeluff and the always prescient Morgan Reed from ACT (The Association for Competitive Technology; aka “The App Association.”). Venue: the nascent Church & State co-working space and incubator.
Here is Jeff’s presentation – not professionally filmed but still useful:
Developer Outreach Best Practices [Video]
Last fall, Jeff sat down with Apigee’s Scott Regan at Apigee’s I Love APIs conference and created this video, which touches on many key elements of Developer Outreach Best Practices. Jeff & Scott have known each other for a long time … so this discussion is definitely casual, direct and enjoyable. Check it out here:
Key Trends for Developers to Watch in 2015
At the recent SAP TechEd/d-Code in Las Vegas, Jeff had the chance to talk to a room full of developers (and thousands more online) about key trends for them to watch in 2015.
We’ve found value in educating developers about trends and how to understand the larger context in which technical innovations happens. We’ve also found that developers need some help with the basics of marketing — the converse of our usual helping marketers talk to developers — but that’s a subject for another post.
Check out the video of the presentation here: