In early February, Jeff spoke to a group of Salt Lake City startups about a fresh approach to marketing. The presentation design was not to give a step-by-step plan, but instead to suggest a new way of approaching marketing and inspire the largely technical audience. He was joined onstage for other presentations from Alex Rofman, Apple’s App Store head, local developer Chad Zeluff and the always prescient Morgan Reed from ACT (The Association for Competitive Technology; aka “The App Association.”). Venue: the nascent Church & State co-working space and incubator.

Here is Jeff’s presentation – not professionally filmed but still useful: